September 6, 2007 
Digital Rapids Partners with Adobe, Offers H.264 Encoding and Transcoding for Adobe Flash Player

IBC 2007, Amsterdam, Stand 7.641: Digital Rapids – a leading developer of scalable solutions for content ingest, encoding, transcoding, protection, streaming and delivery – announced today that the company has partnered with Adobe® as an Encoding and Transcoding Partner member of the Flash Media Solution Provider program. Digital Rapids encoding and transcoding solutions offer support for the new H.264 video and AAC audio capabilities in Adobe Flash® Player, as well as established Adobe Flash Player video formats such as the On2 VP6 codec.

Through a comprehensive range of H.264 encoding modules, Digital Rapids Stream™ multi-format media encoding and streaming systems and the Digital Rapids Transcode Manager™ distributed media transcoding software family support the creation of industry-standard H.264 and AAC encoded media, providing a readily available solution for media professionals wishing to take immediate advantage of the new formats in Adobe Flash Player. Content compatible with Adobe Flash Player in H.264 and AAC formats can be encoded from live, tape or digital media file inputs.

"With both hardware and software solutions targeted at top-tier networks, studios and service providers, Digital Rapids adds significant value to the Flash ecosystem", said Kevin Towes, Product Manager, Flash Media Server for Adobe. "We are pleased to have Digital Rapids join the Flash Media Solution Provider program and look forward to working together to help content owners capitalize on new distribution opportunities for monetizing their media."

"Digital Rapids is a leader in H.264 encoding, transcoding and streaming, with solutions for any level of application from consumer electronics devices to IPTV. We've also been at the forefront of encoding for Adobe Flash Player compatible video, supporting both encoding to files and live streaming through Flash Media Server as options throughout our complete product range," said Mike Nann, Director of Marketing/Communications, Digital Rapids Corporation. "We’re pleased to bring our expertise in both of these areas together to deliver support for Adobe’s new H.264 and AAC capabilities in Adobe Flash Player, and to continue working closely with Adobe as part of the expanded Flash Media Solution Provider program."

The complete line of Digital Rapids products is being showcased at IBC 2007 on stand number 7.641. For more information on Digital Rapids products, please visit www.digital-rapids.com.


About Digital Rapids Corporation – Digital Rapids is a leading developer of professional hardware and software solutions for video ingest, encoding, transcoding, protection, streaming, and delivery. Digital Rapids offers solutions that scale from individual applications to enterprise and global workflows, with the proven expertise to help our customers maximize their productivity and the value of their content in the evolving digital media market. Digital Rapids products integrate seamlessly into new and existing post production, broadcast, institutional and media distribution environments, dramatically increasing the volume and quality of media produced while lowering overall costs. Digital Rapids Corporation (www.digital-rapids.com) is headquartered in Ontario, Canada with sales offices in the United States, the UK and Australia.